An identity. A brand. A visual voice.

In a competitive marketplace, effective design communicates all this — and more. The most successful identities speak directly to their intended audience — and telegraph both the content and the character of what they represent. To resonate with its audience, a brand needs to speak with a voice that’s authentic, unique and memorable at every point of contact. A truly compelling brand extends its voice beyond its logo to encompass every aspect of its expression.

The marks and branding in this site represent work from Erik Watts Design Office, a small studio with a commitment to understanding and communicating what clients need to say.